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Term: 2023 Summer
Class: Product Design 4

 

GROWE

GroWe is an indoor gardening kit that allows children learn responsibility and build confidence through growing and caring for fruit and vegetables.

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Amount of People Growing

67% of adults are growing or planning to grow edible plants, including vegetables (52%), herbs (33%), and fruits (31%).

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Mental Health

49% of people garden for mental health, enjoying it as a way to connect with nature, enhance well-being, and grow tranquil, beautiful plants.

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Family Time

About 35% of people garden to bond with family, strengthening connections and creating shared, relaxing experiences.

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Dr. Emily

40 | Pediatrician

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Personality

Compassionate, detail-oriented, and organized

Lifestyle

Emily has a busy schedule at the hospital but prioritizes quality time with her daughter. She values health, mindfulness, and teaching her child life skills.

Motivation for Planting

She wants to create a calming hobby to decompress after work and involve her daughter in something educational and rewarding. Emily is especially interested in growing herbs and vegetables for fresh, healthy meals.

Pain Points

She is not sure when is the time to water plants, and sometimes she need some instructions. 

Sophia

7 | Student

Personality

Curious, imaginative, and thoughtful

Interests 

Loves science, nature, and exploring new hobbies with her mom.

Motivation for Planting

Sofia is excited about the idea of growing her own plants, particularly flowers and vegetables, and learning how they grow. She sees this as a fun project and a way to spend more time with her mom.

Pain Points

She is not very persist, and does not have too much knowledge about plants.

BENEFITS OF GROWE

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Planting is an enriching educational experience, providing children with invaluable life lessons. Through nurturing plants, youngsters can cultivate a sense of responsibility and hone their analytical abilities as they explore the intricate web of cause and effect. This knowledge fosters an early appreciation for conservation and mindful resource utilization.

RESPONSIBILITY

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POSITIVE MOOD

Beyond these tangible benefits, planting exerts a positive influence on children's mood and psychological well-being. Engaging with plants can trigger powerful positive emotions, yielding immediate and lasting effects on their emotional responses, overall mood, and social interactions. It fosters a connection to nature that nurtures their emotional resilience and mental health, contributing to their holistic development.

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Furthermore, planting serves as a potent catalyst for building self-confidence in children. Witnessing the gradual growth of a plant, from seed to fruition, instills a profound sense of accomplishment. The process demands time, patience, and diligence, but the rewards are immeasurable. The satisfaction of savoring the fruits of their labor, quite literally, enhances their belief in their own capabilities.

SELF CONFIDENCE

INITIAL IDEATION 

REFINEMENT 

GET INSPIRED

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Children and parents are allowed to choose, and buy fruits and vegetables seeds or seedlings on the app, such as microgreens, lettuce, small peppers, and strawberries. 

There are five different icons, they are, humidity, sunlight, nutrition, coldness, and hotness. 

After children water the plants, the excess water will leak out through the gap in those flowerpots, go through the passage in the pillar, and will be stored in the drawer, which should be cleaned up frequently.

Children and parents are allowed to choose, and buy fruits and vegetables seeds or seedlings on the app, such as microgreens, lettuce, small peppers, and strawberries. 

The battery of GroWe is on the top, this height is easy for adults to operate but little children cannot reach it. 

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